GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling, previously the VP of Solutions Consulting at Slack, Director of Sales Engineering at Box, and really began his career in tech at Salesforce as…

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Mashable Mornings ft. Vaibhav Jain | EP1

Let your lessons begin! Introducing Mashable Morning, a groundbreaking show by Mashable Middle East aiming to empower aspiring entrepreneurs with insights from India's top influencers, entrepreneurs, and business leaders. Partnering…

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How Marketing and Sales Alignment Helps With Company Growth

There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align…

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8 Letters that Can Double Your Income: an Intro to MEDDPICC

  “You can double your income with this.” This is something my mentor once told me. At the time, I didn’t believe him. But I did what he said. I…

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WhatsApp makes it easier for small business to get started on its platform with its new Cloud API

As of late last year, tens of thousands of organizations were using the non-cloud-based version of the Business API.

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Digital platform to offer 41 services across sectors to residents and entrepreneurs in Sharjah

People in the city can pay bills, book cabs and even report lost objects to the road transport authority. The app even facilitates bookings to get nurses at home for…

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Unified digital platform allows creative minds to launch new projects in Dubai within minutes

The entrepreneurs simply need to register on the platform, select a creative activity and fill out a legal form. Licenses for activities related to visual arts, literature and design among…

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Conversational AI engages with Emirati businesses for informed decision making

The assistant called Zia goes beyond simply generating reports and provides detailed insights to firms. Companies across the Middle East are warming up to the idea of getting help from…

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