{"id":471,"date":"2025-01-20T15:28:28","date_gmt":"2025-01-20T16:28:28","guid":{"rendered":"https:\/\/howtobigisland.com\/?p=471"},"modified":"2025-01-21T16:29:27","modified_gmt":"2025-01-21T16:29:27","slug":"whats-actually-working-to-drive-growth-stay-ahead-in-2025","status":"publish","type":"post","link":"https:\/\/howtobigisland.com\/index.php\/2025\/01\/20\/whats-actually-working-to-drive-growth-stay-ahead-in-2025\/","title":{"rendered":"What\u2019s actually working to drive growth: Stay ahead in 2025"},"content":{"rendered":"
Hello and welcome to The GTM Newsletter by GTMnow <\/strong>\u2013 read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.<\/em><\/p>\n There\u2019s a ton of talk about what isn\u2019t working today in go-to-market. However, companies are still finding ways to grow, which means there are some things that are working.<\/p>\n If you\u2019re a regular listener of The GTM Podcast<\/a>, you know that host and GTMfund Partner Scott Barker<\/a> asks each guest: \u201cWhat\u2019s one tactic or strategy that\u2019s working for you right now?\u201d<\/em><\/p>\n After reviewing every single 2024 answer, we\u2019ve distilled the 6 biggest themes shaping revenue growth today.<\/p>\n There may be no silver bullets, but there are what feels like endless options for tools, channels, and tactics to choose from. In a sea of options, what leaders are finding to work is actually going back to basics.<\/p>\n Peter Kazanjy<\/a>, co-founder of Atrium, exemplifies this with \u201cPG Tuesdays\u201d \u2014 a dedicated pipeline generation day. The structure is intentional:<\/p>\n Mondays are packed with internal meetings.<\/p>\n<\/li>\n Tuesdays provide a clear runway for focused outreach.<\/p>\n<\/li>\n<\/ul>\n This cadence ensures higher engagement and leads to more booked meetings later in the week. By making pipeline generation a non-negotiable part of the operating rhythm, it turns what is often deprioritized into a reliable growth driver.<\/p>\n It also has a flavor of Jack Dorsey\u2019s time management strategy and how he led both Twitter (now X) and Square, two of the most influential companies in the world, at the same time. The answer? Giving each day of the week a \u2018theme\u2019.<\/p>\n Digital channels drive reach, but the deepest connections happen in person. Many GTM leaders are prioritizing intimate, high-value interactions to build trust and deepen relationships.<\/p>\n Guy Yalif<\/a> has seen significant success with executive dinners \u2014 small, curated gatherings designed to foster peer connections rather than push a sales agenda. \u201cThese aren\u2019t about pitching; they\u2019re about fostering community and meaningful connections. Interestingly, attendees often leave saying, \u2018I expected a pitch \u2014 can you tell me more about what you do?\u2019\u201d<\/em><\/p>\n Other companies like Memo are operationalizing the in-person dinner motion because of the results they\u2019re seeing. Memo hosts 10-15 prospective buyers at each dinner event. Roughly 80% of those in attendance take a sales meeting with Memo after the event, with over 50% becoming sales opportunities. From those opportunities, 25%-40% become quality leads or closed deals. More on their motion here<\/a>.<\/p>\n Deeply understanding customer needs and creating feedback loops is essential.<\/p>\n Leaders are embedding customer feedback into every business line.<\/p>\n Nealesh Patel<\/a> turned what was once a \u201ccustomer tour\u201d into a company-wide ongoing practice. His entire GTM team prioritizes direct customer engagement to uncover needs and build true partnerships.<\/p>\n At GitHub, Elizabeth Pemmerl<\/a> implemented a centralized feedback loop, ensuring every piece of customer input is captured, reviewed, and acted upon. The results? A 30% increase in customer-requested features delivered in one quarter, which increased to 40% in the following quarter.<\/p>\n Engaging executive buyers earlier to unlock strategic alignment and larger deal sizes.<\/p>\n Engaging mid-level buyers isn\u2019t enough anymore. To drive larger deals, teams must break into the executive suite.<\/p>\n Eric Gilpin<\/a>, CRO of G2, underscores the importance of going beyond surface-level personalization. Instead of generic outreach, top-performing teams are conducting deep research to connect their solutions directly to C-level priorities like revenue growth and churn reduction.<\/p>\n As he expresses, \u201cno one cares about features. Executives care about business outcomes. The teams that align their pitch with strategic imperatives win the deal.\u201d<\/em><\/p>\n Consistent communication keeps sales, marketing, and customer success aligned.<\/p>\n Silos between sales, marketing, and customer success are silent killers of revenue. Winning teams operationalize alignment with structured communication.<\/p>\n
\n<\/div>\nWhat\u2019s actually working to drive growth: Stay ahead in 2025<\/strong><\/h2>\n
1. Back to basics<\/h3>\n
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2. In-person interactions<\/h3>\n
3. Customer-centricity<\/h3>\n
4. Elevating conversations to the C-Suite<\/h3>\n
5. Alignment across revenue teams<\/h3>\n