{"id":471,"date":"2025-01-20T15:28:28","date_gmt":"2025-01-20T16:28:28","guid":{"rendered":"https:\/\/howtobigisland.com\/?p=471"},"modified":"2025-01-21T16:29:27","modified_gmt":"2025-01-21T16:29:27","slug":"whats-actually-working-to-drive-growth-stay-ahead-in-2025","status":"publish","type":"post","link":"https:\/\/howtobigisland.com\/index.php\/2025\/01\/20\/whats-actually-working-to-drive-growth-stay-ahead-in-2025\/","title":{"rendered":"What\u2019s actually working to drive growth: Stay ahead in 2025"},"content":{"rendered":"
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Hello and welcome to The GTM Newsletter by GTMnow <\/strong>\u2013 read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.<\/em><\/p>\n

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What\u2019s actually working to drive growth: Stay ahead in 2025<\/strong><\/h2>\n

There\u2019s a ton of talk about what isn\u2019t working today in go-to-market. However, companies are still finding ways to grow, which means there are some things that are working.<\/p>\n

If you\u2019re a regular listener of The GTM Podcast<\/a>, you know that host and GTMfund Partner Scott Barker<\/a> asks each guest: \u201cWhat\u2019s one tactic or strategy that\u2019s working for you right now?\u201d<\/em><\/p>\n

After reviewing every single 2024 answer, we\u2019ve distilled the 6 biggest themes shaping revenue growth today.<\/p>\n

1. Back to basics<\/h3>\n

There may be no silver bullets, but there are what feels like endless options for tools, channels, and tactics to choose from. In a sea of options, what leaders are finding to work is actually going back to basics.<\/p>\n

Peter Kazanjy<\/a>, co-founder of Atrium, exemplifies this with \u201cPG Tuesdays\u201d \u2014 a dedicated pipeline generation day. The structure is intentional:<\/p>\n