{"id":504,"date":"2024-11-08T19:45:52","date_gmt":"2024-11-08T20:45:52","guid":{"rendered":"https:\/\/howtobigisland.com\/?p=504"},"modified":"2025-01-21T16:29:45","modified_gmt":"2025-01-21T16:29:45","slug":"build-customer-loyalty-in-the-first-30-days","status":"publish","type":"post","link":"https:\/\/howtobigisland.com\/index.php\/2024\/11\/08\/build-customer-loyalty-in-the-first-30-days\/","title":{"rendered":"Build Customer Loyalty in the First 30 Days"},"content":{"rendered":"
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Hello and welcome to The GTM Newsletter by GTMnow <\/strong>\u2013 read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund \u2013 sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. <\/em><\/p>\n

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Product<\/strong> \"\ud83d\udc9a\": Vanta<\/a><\/strong><\/p>\n

Your deal is almost closed, and all that\u2019s left is the security review. But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies like ZoomInfo, SmartRecruiters and Noibu use Vanta to streamline security questionnaires and close deals fast. Visit vanta.com\/gtmnow<\/a> to learn more about Questionnaire Automation.<\/p>\n

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Build Customer Loyalty in the First 30 Days <\/strong><\/h2>\n

In the wake of election season, one principle stands out: the power of a loyal base. For B2B SaaS companies, building a base of advocates \u2013 customers who champion your brand can be a pivotal go-to-market advantage. Before you can rally these advocates, however, you need to establish a foundation of customer loyalty. The first 30 days are critical for establishing a foundation of trust. These are three ways that you can build customer loyalty in the first 30 days \u2013 let\u2019s get into it. <\/p>\n

1. Deliver value early \u2013 both in and beyond the product<\/strong><\/h3>\n

The concept of delivering value early isn\u2019t just idealistic; it\u2019s measurable through Time to Value (TTV)<\/em>. Efficient TTV highlights an optimized onboarding experience and provides a clear indicator of early product satisfaction. Here\u2019s how to drive early value effectively:<\/p>\n