{"id":508,"date":"2024-11-01T21:00:31","date_gmt":"2024-11-01T22:00:31","guid":{"rendered":"https:\/\/howtobigisland.com\/?p=508"},"modified":"2025-01-21T16:29:49","modified_gmt":"2025-01-21T16:29:49","slug":"product-channel-fit-finding-the-right-growth-strategy-for-your-product","status":"publish","type":"post","link":"https:\/\/howtobigisland.com\/index.php\/2024\/11\/01\/product-channel-fit-finding-the-right-growth-strategy-for-your-product\/","title":{"rendered":"Product-Channel Fit: Finding the Right Growth Strategy for Your Product"},"content":{"rendered":"
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Hello and welcome to The GTM Newsletter by GTMnow <\/strong>\u2013 read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund \u2013 sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. <\/em><\/p>\n

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Product<\/strong> \"\ud83d\udc9a\": Attention<\/a><\/strong> <\/p>\n

At Attention, call recordings and CRM auto-fill are just the beginning. Attention\u2019s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows.\u00a0With Attention you\u2019ll be able to:<\/p>\n

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    Generate coaching scorecards after every call<\/p>\n<\/li>\n

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    \u201cAsk Attention anything\u201d \u2013 ask questions across all of your customer calls<\/p>\n<\/li>\n

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    Send follow-up emails to prospects or internal stakeholders on a deal<\/p>\n<\/li>\n

  4. \n

    Automatically alert key stakeholders of relevant deal info (churn risk, solutions needs, etc.)<\/p>\n<\/li>\n<\/ol>\n

    Help your team close more deals. Check out Attention<\/a>.<\/p>\n

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    Product-Channel Fit: Finding the Right Growth Strategy for Your Product<\/strong><\/h2>\n

    We often hear product-market<\/em> fit, but not often enough is the importance of product-channel<\/em> fit emphasized. We teamed up with Chang Chen<\/a> to break it down \u2013 let\u2019s get into it. <\/p>\n

    Product-channel fit explained<\/h3>\n

    Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.<\/p>\n

    For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns. Meanwhile, a collaboration tool with a high NPS can scale rapidly through Product-Led Growth (PLG) and word-of-mouth. On the other hand, an AI customer service platform targeting enterprise clients performs best in offline events or VIP dinners where relationships drive trust.<\/p>\n

    By narrowing your focus, you can concentrate resources where they matter most, making it easier to achieve sustained growth.<\/p>\n

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    Three Approaches to Finding Product-Channel Fit<\/strong><\/h3>\n

    There are three primary ways to identify product-channel fit:<\/p>\n

    1. Identify Channels That Suit Your Product<\/strong><\/p>\n

    Focus on what makes your product unique. <\/p>\n