(02:24) Simulating human-to-human interactions with AI avatars.
(07:44) Creating a fun, engaging environment for sales training.
(13:26) Designing products from the go-to-market motion backwards.
(19:32) Helping sales leaders win deals as a product leader.
(27:08) Listening for pain points, not feature requests, from customers.
(31:07) Completely changing the go-to-market motion at Proofpoint.
(37:43) Aligning motivations between product and sales teams.
(38:43) Rethinking the sales funnel as a buyer\u2019s journey.
(41:50) Building customized simulations for qualified prospects.
(34:55) One thing revenue leaders believe to be true that David thinks is bull$***.
(41:50) One thing that is working for David in go-to-market right now.<\/p>\n
Guest Speaker Links (David Knight):
<\/strong>LinkedIn:\u00a0https:\/\/www.linkedin.com\/in\/davidrknight\/<\/a><\/p>\n
Host Speaker Links (Scott Barker):
<\/strong>LinkedIn:\u00a0www.linkedin.com\/in\/ssbarker\/<\/a>
Newsletter:\u00a0thegtmnewsletter.substack.com\/<\/a><\/p>\n
The GTM Podcast<\/strong>
Features conversations with the top 1% of tech executives, VCs, and founders \u2013 the experts who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories \u2013 revealing what worked, what didn\u2019t, and how things actually went down.<\/p>\n
The post GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight<\/a> appeared first on GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"